Mitchell KeatonAbout

Stealth Startup

"Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible."
Don Norman

Stealth Startup iPhone Mockup - Onboarding Screen

I believe that good design should go unnoticed and feel almost invisible. With this design, my goal was to create an experience that felt calm and intuitive while still being functional.

The onboarding flow was designed as a simple progression from account creation to topic selection. These steps were intentionally separated to reduce cognitive load and allow users to focus on one task at a time. On pages where users selected topics, options remained greyed out until chosen, helping clearly confirm each selection.

Throughout the flow, I maintained consistent layout. For example, page headlines and the back arrow remain in the same position across screens, creating a predictable experience. Color is used only when it adds meaning, helping the interface stay calm while drawing attention to key elements when needed.